Every Phone Word is different. For example, the Phone Word 13 TAXI sold for just over one million dollars, and that was 4 years ago, well before the concept started taking off. 1300 HOME LOAN recently sold for over one million dollars as well.
Calculating Phone Word Pricing However, poor quality Phone Words (‘Danger’ Phone Words) are often worthless. Remembering, the value is derived from the benefits you receive, not the price you pay.There are a number of factors which influence the value of Phone Words. Below are just a few:

Supply & Demand
Generic or Brand
Number of possible translations
Quality of Phone Word
Pre-release interest