“YOU JUST CONTROL IT ALL!”
“If you have one of these words, and it’s a good one that describes the industry, you just control it all!”
(Published in the Age newspaper, July 2005)
– Bill Tys – Back To Beds Futons Pty Ltd
The Australian Newspaper
1300 HOME LOANS – $1.195 MILLION!
“Telstra has sold a dedicated phone name, 1300 HOME LOANS for an Australian record $1.195 million dollars….” Phone name specialists expect some vanity numbers could be fetching up to $20 million within 3 years as companies look to take control of generic names for entire sectors.
B&T Magazine
“IT’S CALLS, NOT CLICKS, THAT COUNT”“Clearly, when it comes to what is best overall at generating real leads and sales, its calls, not clicks, that count”
(B&T Magazine February 21st 2008.)
– Bruce Akhurst / Sensis CEO
Franchising Magazine
PIZZA HUT DUMPS AUSTRALIA’S MOST RECOGNISED PHONE NUMBER
“After 25 years, Pizza Hut is to change it’s telephone number in a multi-million dollar move.”
– Franchising
8 December 2008
The Australian Newspaper
WHAT’S IN A PHONE NAME? BIG SALES
“Awareness of Phone ‘Names’ has skyrocketed over the past two years as advertisers shift from just using phone numbers”
– Simon Cannin
8 September 2008
The Financial Review Newspaper
FORGET THE NUMBER, JUST REMEMBER THE NAME
“Since December, call numbers increased from 445 a month to a peak of 10,000 in July, settling at about 7500 a month since October”
– Mark Fenton-Jones
21 November 2006
The Sydney Morning Herald Newspaper
NUMBER GAME THAT SPELLS BIG BUSINESS
“Last year the Melbourne businessman Fiore Inglese paid more than $1 million dollars for the number 13 TAXI”
– Margot Saville
16 September 2005
The Australian Newspaper
CONSUMERS JUST CAN’T GET THE NUMBERS RIGHT
“We knew what the results would be before we even sent the survey out. People can’t remember numbers”
– Simon Canning
11 December 2003
1300 REALESTATE
1300 REAL ESTATE – A PROVEN MARKETING ADVANTAGE
“1300 REAL ESTATE is already a proven marketing advantage, with some of Australia’s leading real estate agents seizing the opportunity to secure it exclusively.”
– Mat Care, CEO 1300 REAL ESTATE