MEMORABILITY
Advertising that incorporates a Phone Word is on average 510% more memorable than advertising with a regular number.
RESPONSE RATES
On average, advertising response rates have shown an increase of 300% when compared to regular telephone numbers.
9 OUT OF 10 TOP ADVERTISERS USE PHONE WORDS
Phone Words are now entrenched in our marketplace, with 9 out of 10 of Australia’s top advertisersnow using a Phone Word. Some examples include: Havey Norman, Telstra, Officeworks, Woolworths, and the Commonwealth Government.
AWARENESS
Phone Word awareness has now reached an all time high of 95% when researched using respondents aged between 14 – 49 years of age.
USAGE
86% of Australians prefer to use Phone Words over regular telephone numbers. This is a very exciting statistic for companies who receive business through word of mouth.
DIALABILITY
As at the first quarter 2009, 78% of the population have already dialed a Phone Word.
AFTER 48 HOURS
Phone Words are 1916% more memorable than regular telephone numbers after a 48 hour period.
QUALITY
Please note: All Phone Words tested in the research project were good quality words.