Now you can make your business stand out as different through using 1300 numbers. Phone words has taken Australia by storm. 1300 phone words are also known as vanity 800 number in the USA. It is the alphanumeric equivalent of your phone number. Looking at the keypad of your handset, you will be able to locate the corresponding digits to each letter of a particular phone word. These letters would form a word or abbreviation of a popular word used to market your business with.
Phone Words are Preferred by Many Businesses
It has been proven that businesses will improve their response rate by up to 60% using phone words as a direct response tool when advertising. This would also include advertising material such as TV and outdoor peripherals. Studies showed that 1300 numbers are more effective than traditional numbers in prompting prospects to respond.
Phone words in Australia would get you twice as many calls compared to traditional numbers. The fact that more than 90% of Australians indicated that they are aware of alphanumeric dialing boosts the confidence of various businesses in making use of phone words.
The Price of Phone Words
Going back to 2004 when phone words made it debut on the market aby ACMA (Australian Communications and Media Authority, some 1300 numbers were sold for as much as AUD$ 1 million. 1300 TICKETS earned AUD$300,000. This is maybe why certain phone words were referred to as smart numbers.
Three Phone Word Options
Currently you will find that anyone wishing to make use of phone words would be presented with three options – 13, 1300 and 1800 numbers. What are the differences between the prefixes and the length of specific numbers? It can be anywhere between 6 to 10 digits and the license costs would vary, depending whether you want to make use of 1300 numbers or 1800 numbers. With a 13 or 1300 number, the costs of the call would be shared between the recipient and caller. On the other side of the coin, 1800 numbers would offer their clients free national calls where the total cost would be covered by the recipient.
If you want a phone number that makes you stand out from among your competitors, that is also easy for your customers to recall, then 1300 numbers is the way to go through using phone words. Anyone running an existing business or starting a new one should use it as a marketing tool.